WOGG – Furniture Fair Milan

Exhibition design for Wogg with four hanging fabric cylinders and round display platforms underneath
Photo © Milo Keller

Four large round platforms serve as the exhibition space for the furniture, while four cylinders hanging overhead provide a visual accompaniment. They cast the furniture in the best possible light. The surface of the platforms is completely white. The cylinders, by contrast, consist of a dark, solid shell with a gently falling, red slip peeking out from underneath. The cylinders also conceal the lighting. The platforms, furniture and cylinders form a unit, floating in the exhibition space like islands ripe for circumnavigation.

Exhibition design for Wogg with four hanging fabric cylinders and round display platforms underneath
Photo © Milo Keller
Exhibition design for Wogg with four hanging fabric cylinders and round display platforms underneath
Photo © Milo Keller
Exhibition design for Wogg with four hanging fabric cylinders and round display platforms underneath
Photo © Milo Keller
Year
2010
Project Status
Built
Client
WOGG

Other Projects by Architekturbüro Herbert Bruhin 

Linthverwaltung Benken
Benken, Switzerland
WOGG – MM Cologne
Cologne, Germany
Creaplant Showroom
Gerlafingen, Switzerland
Urech Optik
Aarau, Switzerland
WOGG – Furniture Fair Milan
Milan, Italy