JOI-Design

JOI-Design’s debut project in India is also the first realisation of the reimagined design strategy the studio created for the Ginger brand. Combining their knowledge of how up-and-coming European hotels approach changes in guest demands with their analysis of India’s evolving travel market, the team developed an individualised design specifically tailored for an emerging type of traveller. The reinvented Ginger brand is aimed at young Indian and international millennials, digital natives, city hoppers and cosmopolitan families who love travel and experiencing the culture of India. Featuring youthful, artistic and colourful designs infused with local influences, Ginger hotels are places to communicate, socialise and perform.