STUDIOFORMA

STUDIOFORMA started working on the HUBLOT TOWER in 2017. Seeing the outcome three years later fills us with pure joy. In March 2020, HUBLOT celebrated its 40th anniversary with the opening of its yet ever largest flagship store on the famous Chuo-Dori Street in Ginza, Tokyo. STUDIOFORMA blends materials in a creative and smart way to mirror the brand’s “The Art of Fusion”-concept which results in the stunning tower with a 56-metre-high dynamic façade. Ricardo Guadalupe, HUBLOT CEO since 2012, states “The Hublot Tower is a symbol of the fusion of modernity and tradition that we ardently pursue and uphold in all our actions, …”

More at https://www.studioforma.ch/architecture-projects/retail/hublot-tower